Showing posts with label trend forecasting. Show all posts
Showing posts with label trend forecasting. Show all posts

Monday, June 13, 2011

trend predictions SS11 and AW12

So I've been job-hunting of late, and one of the things that every interviewer has asked me, is my trend predictions for this coming Spring/Summer 2011 season, as well as Autumn/Winter 2012. I decided to create moodboards for my Top 5 Trends for each season. What are your "must-have items"?


Monday, January 17, 2011

total style crush: Natalia Gawlik

I love this girl's style, and I desperately want her hair! Featuring: 
Natalia Gawlik - 19yrs - Poland/UK














Via : Lookbook.nu 

Saturday, January 15, 2011

Interstoff Textile Forecast 2011-2012.


An important part of design is to stay relevant, and realize and take note of what is happening in the fashion world globally. As Heidi famously quotes: "In fashion, the one day you're in, the next day you're out". Although it's important to have your own concept, vision and uniqueness, it is equally important not to bury your head in the sand and risk becoming irrelevant.

One way of keeping contemporary is to read trend reports. Several websites offer free trend predictions (www.cosmoworlds.com; www.ciff.dk), but it is also important to compare these to the runway to check their validity. I like to take a look at the trend forecasts and then see if I can compare them to relevant designers. Here's what I mean:

Interstoff Textile Forecast AW2011/12

Forecast: Northern Shelter



Designer Collection : Michael Kors Resort 2011





Forecast: Indulgent Dreams



Designer Collection: Chanel SS2011





Forecast: Layers of Time



Designer Collection: Vivienne Westwood SS2011





Forecast: Crazy Creations



Designer Collection: Alberta Ferretti SS2011




Interstoff is a Trend Forecasting committee head up by Messe Frankfurt HK Ltd. It is comprised of experts in the fashion industry from prominent global fashion capitals, and helps to serve as an "invaluable tool for designers and garment professionals", helping to guide them in the right direction for the forthcoming fashion seasons. For more information, visit: Messe Frankfurt

Wednesday, November 10, 2010

Mr Price November Trend Forecast

For those who haven't visited the Mr Price blog yet, do yourselves a favour! There are so many things to look at, and the blog features streetwear snaps, news, competitions, and my best, the monthly Trend Forecast!

This is the November Forecast.

For the ladies: Vintage Ranch




For the gents: Americana



Tuesday, November 2, 2010

leather shorts? yes, i would like a pair, please?

If you haven't seen the wave of attention over leather shorts yet, just you wait! The catwalks for Spring/Summer 2011 are flooded with these delicious little delights. We're seeing this trend gain momentum big time, from street snaps, to online stores. 

Monday, October 25, 2010

YDE stylist for a day

I entered a competition for YDE to become a stylist for a day at their Eastgate Shopping Center in JHB to mark the opening of their newly renovated store.

The brief was to create a moodboard that represented a current trend in fashion. My moodboard was  entitled: "i fell in love at spring creek". It's a romantic, vintage inspire look with emphasis on the nautical and floral trend.

I was one of 8 people to be accepted, and will be styling a makeover of a "fashion victim" at the YDE store in Eastgate on 5th-6th November 2010. It should be lots of fun, so come along if you're keen!


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Sunday, September 26, 2010

Here's what I've been up to...



"This... stuff? Oh... ok. I see, you think this has nothing to do with you. You go to your closet and you select out, oh I don't know, that lumpy blue sweater, for instance, because you're trying to tell the world that you take yourself too seriously to care about what you put on your back. But what you don't know is that that sweater is not just blue, it's not turquoise, it's not lapis, it's actually cerulean. You're also blindly unaware of the fact that in 2002, Oscar de la Renta did a collection of cerulean gowns. And then I think it was Yves St. Laurent, wasn't it, who showed cerulean military jackets? And then cerulean quickly showed up in the collections of eight different designers. Then it filtered down through the department stores and then trickled on down into some tragic Casual Corner where you, no doubt, fished it out of some clearance bin. However, that blue represents millions of dollars and countless jobs and so it's sort of comical how you think that you've made a choice that exempts you from the fashion industry when, in fact, you're wearing the sweater that was selected for you by the people in this room. From a pile of stuff." - Miranda Priestly, The Devil Wears Prada. 


This quote is possibly my favourite movie quote, especially that last sentence.  Many people misunderstand the power of the fashion industry, and just how much influence it has. People don't really understand what goes on behind the scenes. On more than one occasion, people have asked me if I just "draw some pretty dresses".  So I've decided to start putting a few pieces from my portfolio up to illustrate a little of what I do... Hope you enjoy! Comments are welcome...

My end of year range: A Gothic Love Tale... inspired by Gothic Architecture.

Front Page

Moodboard

Research Board 1

Research Board 2

Range View

One of the designs. We do each design on separate pages. 
One of the TDs. We do front, back and side views of our garments electronically (Adobe Illustrator), as well as "points of view" which are magnified details of our designs. We also do this for each one of our designs.
We also write an essay, or a press release, describing our thought processes as well as our target market.



Along with these boards, we have a fabric and finishes board, a colour board, and a detail and trims board. 

I hope this demonstrates a little of what we do in fashion school. I'll continue posting more pieces from my portfolio, so watch this space!

"Fashion is architecture: it is a matter of proportions."
-Coco Chanel